Americans spent 535 billion minutes on Facebook in May

first_imgRemember when we told you that Facebook was racking up 1 trillion page views in just a single month? In addition to that enormous statistic, Google reported in June that Facebook saw 870 million unique page views. While both are impressive numbers, it still left us wondering how much time each of these unique visitors was spending on the social networking site? According to a Nielsen report, Facebook users in the U.S. spent 53.5 billion minutes during the month of May surfing the social network.Americans spend more time on Facebook than on any other website. If 53 billion minutes sounds like a lot, after breaking it down by the number of users, it’s really not that much. Although there are reportedly over 750 million Facebook users worldwide, May’s number accounts for the 150 million users in the U.S alone, which means that each user spends about 353 minutes per month on the site. Breaking it down even further, each user spends an average of nearly 12 minutes per day, or 5.8 hours a month, on Facebook.However, according to comScore’s Media Metrix report from April, the U.S. isn’t even the largest culprit in time spent on social networks. Israel spends about 10.7 hours a month, and Russia spends about 10.3 hours a month on such networks.Interestingly enough, the second website that saw the most time spent in the month of May was Yahoo! with 17.2 billion minutes. Google was in third place with 12.5 billion minutes. Does that mean that people are able to find what they’re looking for faster with Google search rather than Yahoo!, or does it just mean more people prefer Yahoo!?As for the other social media companies, Google’s Blogger platform saw 723 million minutes spent in May and Tumblr saw 623 million minutes of time spent in May. Tumblr actually nearly tripled its unique U.S. audience over the last year, which is pretty impressive.The report also showed that more women than men watched video on social networks and blogs, but men spent 9 percent more time watching the streams. Also, more time was spent on Facebook in May than watching YouTube videos in June. According to Nielsen, the average time spent per viewer on YouTube in June was 2 hours and 37 minutes. Sites with more full-length videos and movies, like Hulu and Netflix, saw more time streaming with 3 hours and 42 minutes, and 8 hours and 34 minutes, respectively.So, people are spending more time on Facebook than watching YouTube videos. However, this doesn’t take into account watching YouTube videos on Facebook, which is something we’re doing more and more these days as people are posting videos straight to their walls and to their friend’s walls.Nielsen, via Gizmodolast_img read more