YOUTUBE PICKS TORONTORAISED JESSIE REYEZ TO LAUNCH NEW MARKETING BLITZ PLATFORM

first_imgTORONTO—Canadian singer Jessie Reyez sings about her dreams of rising to the upper ranks of music and YouTube hopes its new marketing campaign will play a role getting her there.The streaming video giant says it’s picked the Juno Award-winning singer as its inaugural YouTube Artist on the Rise, a multiplatform publicity push that launches Friday.The new monthly program selects a musician YouTube deems “up-and-coming” and puts a massive promotional thrust behind them. It’s an effort by YouTube to catch the wave of new acts and help build further momentum behind them in the increasingly cluttered world of streaming music. Advertisement Toronto-raised Reyez is considered one of the rising stars of Canada’s music industry. Her single Figures climbed the country’s pop music charts last year and she’s worked alongside big names such as Calvin Harris and Eminem. Advertisement Facebook Twittercenter_img Advertisement Login/Register With: Toronto-raised Jessie Reyez is considered one of the rising stars of Canada’s music industry. Her single Figures climbed the country’s pop music charts last year and she’s worked alongside big names such as Calvin Harris and Eminem. (ANDREW CHIN / GETTY IMAGES) LEAVE A REPLY Cancel replyLog in to leave a comment last_img